“VEGAN” shoes at Sketchers in San Francisco California USA

Not sure if you can see it in the photo, but Sketchers has taken to putting bright green VEGAN labels on what I believe were previously “accidentally vegan” shoes! Yup. Here they are. “VEGAN” shoes at Sketchers in San Francisco California USA.

That’s an interesting marketing move, given the market research showing that the word “vegan” was viewed negatively on food products. I hope it works out well for them. I like the new labels. 💕

Personally, I like the word vegan more than “plant-based” if sometime is trying to convey the message that something is 100% totally free of animal products. That’s because “plant-based” is kind of like “veganish” … I like both words, and I especially like the word “veganish,” obviously. 😊However, for clarity of meaning, if the idea is to convey that something is 100% free of animal products, I prefer the word “VEGAN” like what they used on the boxes of Sketchers brand shoes.

That’s because “veganish” and “plant-based” don’t necessarily mean “vegan,” and they doesn’t necessarily mean “totally free of animal products.” 👍 The vagueness gives people flexibility, which is great, and that’s why those words are useful … but it doesn’t make much sense for labeling products, in my opinion.